Leadership Training and Development at the BBC |
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ExcerptsBBC in TroubleUntil 1982, there were only four television channels in the UK - BBC1, BBC2, ITV, and Channel 4 - all of which used the terrestrial television broadcasting method to air their programs. The early 1980s saw the rise of satellite and cable television in the UK, which significantly reduced BBC's viewership. BBC's troubles intensified in the 1990s. In 1992, Sir John Birt (Birt) was appointed its Director General... Making it HappenThe Big ConversationOn May 15, 2003, Dyke organized a countrywide meeting of the BBC staff, which he termed 'The Big Conversation.' The London station was connected to all the BBC offices across Britain. About 17,000 employees participated in the live interactive event and asked about 3,500 questions. This measure was aimed at communicating the steps that would be taken to implement the changes under the six themes...
The BenefitsThe leadership program was continuously improved in its content and structure by taking feedbacks from the participants. Nearly 83% of the participants gave positive feedback about their experience. The evaluation was done in terms of what it had added to the individual and his/her team, and the improvement in the performance of his/her team. It was noticed that nearly all the participants had shown considerable improvement in their behavior with subordinates. About 40% of the teams whose leaders attended the program showed marked improvement in their performance...
Exhibits
Exhibit I: BBC's Royal Charter |
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